Topshop is the latest “fast fashion” retailer to embrace sustainable fashion. They have teamed up with eco fashion brand Reclaim To Wear for an upcycled capsule collection made entirely from discarded materials. The on-trend collection is made from surplus stock and production off-cuts.
Reclaim To Wear aims to solve the textile waste problem. They create beautiful clothing using the fashion industry’s surplus such as stock, remnants and off-cuts, ensuring that a large percentage of pre-consumer textile waste is re-used in a creative way and re-introduced into the market as a new, upcycled product.
“This is the first step towards the creation of zero waste design collections. I trust that the Topshop team’s commitment to new sustainable solutions will lead to the reconsidering of consumption versus disposal throughout the whole fashion industry supply chain,” said the brand’s creative director Orsola de Castro.
I hope de Castro is right, and I hope that Topshop isn’t doing it because they see sustainable fashion as just a trend.
The collection will go on sale June 8 at the retailer’s London Oxford Circus store and online.