Giorgio Armani launched Acqua for Life Challenge in 2011, an initiative which funded projects to provide access to clean drinking water for 16 communities in Ghana. The objective was to secure 40 million liters of safe drinking water per year. This goal was surpassed to 43.3 million liters, reaching 27,000 people. Now for 2012 the Armani Group has extended the Acqua for Life Challenge to three continents through a partnership with Green Cross to include funding for projects in Santa Cruz, Bolivia and China’s village of Heinigou in Yunnan Province, as well as Ghana.
Funds are raised through sales of Armani’s two perfumes associated with water– Acqua di Gio for men and Acqua di Gioia for women, and a Facebook campaign. The proceeds will be used to install water supply systems, including rainwater harvesting systems, wells, bore holes and pumps, as well as training in the communities .
“Water is the most essential element to support life,” said Green Cross International’s Water for Life and peace programme director Marie-Laure Vercambre. “Our work with Smart Water for Green Schools, and the support from Giorgio Armani, allows tens of thousands of people to have sustainable supplies of safe drinking water in their communities.”