The Green Carpet Challenge: More Sustainable Fashion At The Oscars

At last year’s Oscars Livia Firth, wife of actor and Oscar winner Collin Firth, who started The Green Carpet Challenge was the only one wearing an eco-friendly gown. This year was a different story. Her Green Carpet Challenge was able to infiltrate a few of  Hollywood’s elite at the most watched awards show.

Meryl Streep Oscars Best Actress Winner Sustainable Gold Lanvin Dress

Best actress winner Meryl Streep in Lanvin

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The most notable was best actress winner Meryl Streep, who wore a bespoke gold Lanvin gown made from eco certified fabric sourced with help from Firth and her Green Carpet Challenge team.

“So excited to announce Meryl Streep is in green Lanvin for the Oscars!!” tweeted Firth from her limo on her way to the Oscars.

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Livia Firth Oscars Wears Sustainable Valentino Gown

Livia Firth wears a sustainable Valentino gown

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Ms. Firth of course wore a gorgeous sustainable red gown created by Valentino. This elegantly and romantic gown is made from a combination of recycled PET fabric along with Valentino silk for the beautiful sheer sleeves of the gown. Ms. Firth and the the Green Carpet Challenge team and Valentino met in Paris to talk fabric and worked hard to find the right balance of materials that would deliver the full Valentino effect and conform to the GCC criteria. The result is a real hybrid dress.

Said Ms Firth:  “The gown is the picture of elegance that I’ve always dreamed of since I was about ten.  It’s the biggest I’ve worn to date, the ultimate Cinderella dress and I think a triumph of ethics and Valentino’s showstopping aesthetics.”

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Livia Firth In Red Valentino Sustainable Oscar Dress

Pre-Oscar

Livia Firth In Red Valentino Sustainable Oscar Dress With Colin Firth

Pre-Oscar with Colin Firth

Colin Firth supported his wife’s efforts by re-wearing his Tom Ford tuxedo from last year.

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Valentino Sketch Livia Firth Oscar Dress

Sketch of the Valentino Dress

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Some of the Oscar  men also showed their support of the GCC.

Oscar Nominee Demian Bichir Ermenegildo Zegna Eco Tuxedo TROFEO 600 Fabric

Oscar nominee Demian Bichir in Ermenegildo Zegna eco-friendly tuxedo

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Oscar nominee Demian Bichir wore an eco-friendly Ermenegildo Zegna tuxedo made from TROFEO 600 fabric, which is an eco-friendly blend of wool and silk.

Oscar Nominee Kenneth Branagh Ermenegildo Zegna Eco Friendly Merino Wool Navy Made-to-Measure Tuxedo

Oscar nominee Kenneth Branagh in Ermenegildo Zegna eco-friendly tuxedo

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Oscar nominee Demian Bichir also wore an eco-friendly navy Ermenegildo Zegna tuxedo made from merino wool. The wool is sourced from Australian non “mulesed” Merino sheep.  Mulesing involves the removal of strips of wool-bearing skin from around the breech of a sheep to prevent myiasis in regions where it is common. A harsh practice.

It’s exciting to see Hollywood and the top fashion designers beginning to embrace sustainability.

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2 thoughts on “The Green Carpet Challenge: More Sustainable Fashion At The Oscars

  1. Pingback: Cameron Diaz Embraces Green Carpet Challenge At The Met Ball Wearing Stella McCartney |

  2. Pingback: Livia Firth Honored By The United Nations As “Leader Of Change” |

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