No Logos, The New Luxury

The Row Alligator Backpack

Alligator backpack by the Row

The era of  flashy logos has come to an end with high-end brands. The clientele who can afford a bag upwards of $3000 are preferring the understated luxury, ones that don’t display a name but are rather recognized by the craftsmanship and materials used. A $34,000 alligator backpack by the Row sold out almost immediately.

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