New to its kind fashion e-commerce site Community Collection, is changing the face of online shopping by connecting leading and emerging global fashion brands and charitable causes. The site pairs each of the designers with a specific cause to create a Charity Campaign. When a product is purchased 20% of the purchase is put aside for the charity. Shoppers can track the progress of the initiative their purchases benefit via a status bar on the site, and will receive an email notification when the project goal is reached, at which point they will be able to see their donation dollars at work through regular photo and status updates.
“I launched Community Collection because I firmly believe that good style and goodwill should – and can – exist harmoniously,” said Brooks Cook, founder and president of Community Collection. “Community Collection transforms an online purchase into an act of philanthropy, and makes the experience that much more rewarding by granting consumers transparent access to the charitable process. The site lets shoppers see the impact of their purchase, whether it’s the construction of a health clinic in Africa or the preservation of a scenic coastline, replacing conspicuous consumption with compassionate consumption.”
Launching week 1: Adam Lippes for American Cancer Society, Alexis Bittar for Flying Kites Global, Equipment for Girls Inc., Current Elliott for Goods for Good, Alexander Wang Sunglasses for Operation Homefront, Cut 25 by Yigal Azrouel for Operation Smile, Whetherly for Operation USA and Inhabit for World Wildlife Fund.
Launching week 2: Helmut Lang for Flying Kites Global, LnA for Partners in Health and Clare Vivier for Surfrider Foundation.
Additional designers to be featured on Community Collection include Diane von Furstenberg, Rebecca Taylor, Marchesa, Lulu Frost, Halston, Issa, Tibi and IRO. Additional charities include: College Access Plan, Peace Over Violence, Pencils of Promise, Heal the Bay, and Best Friends Animal Society.
So if you’re gonna shop, why not let your money do some good!
For more info go to www.communitycollection.com