Back in June Greenpeace launched the “Barbie, It’s Over” campaign in which Ken dumps Barbie over her shameful secret of destroying the Indonesian rainforest for her packaging. The clever campaign which included the above YouTube videos, mock twitter feud, and photos of Barbie chainsawing logs- caught on and led to victory for Greenpeace.
This month Mattel, maker of Barbie and Ken dolls announced it will no longer use products from Asia Pulp and Paper (APP), a pulp and paper company notorious for destroying Indonesian rainforests, including the habitat of the endangered Sumatran tiger. Mattel has instructed its suppliers to avoid wood fiber from controversial sources, including companies “that are known to be involved in deforestation”. Their policy also aims to increase the amount of recycled paper used in their business, as well as to boost the use of wood products certified by the Forest Stewardship Council.
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