Versace is joining the ban on sandblasting announced The Clean Clothes Campaign, which has launched a campaign to end this deadly practice. Sandblasting is used to give jeans the worn out, faded, or bleached look that sells for significantly more than jeans with no finishes.
Sandblasting is a process by which sand is fired at denim at high speeds, wearing out the fabric. This process releases silica dust which is often inhaled by the workers. Sand-blasting can cause pulmonary disease and many workers eventually die from the disease. Deadly style (literally) for workers in countries like Bangladesh, China, Mexico, and Egypt. Turkey, where much sandblasting was done banned the practice in March 2009.
Levis, H&M and Karen Millen have already joined the campaign and pledged to stop selling sandblasted products. It’s a small victory for workers, who often have no say, to have Versace, one of the top fashion brands, take a stand on this issue (although they were reluctant at first).
If you are one of the people who will mourn the end of “faded” look, just think how you would feel if one of those sick factory workers was your family member. It’s hard to think about those people because we as consumers are so far removed from the manufacturing process.
The Clean Clothes Campaign is hoping Diesel will be the next denim brand to join the campaign.
You can support the end of sand blasting by signing CCC’s petition.