Sweaters in July? No Thanks.

July issue of Elle

This image is beautiful and all but, I really don’t want to be looking at sweaters in the middle of summer, especially when I’m at the beach! I don’t want to be reminded of the inevitable cold weather that’s to come. This goes back to the bigger issue of fashion being so out of sync with the seasons. It’s like when some retailers start decorating for Christmas in October. It’s premature and looks weird. Same with showing chunky sweaters with big turtlenecks in July.


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